Is this Co-op that has to be Flighted Monthly?* **PLEASE MAKE SURE THE PROPOSAL IS SET UP FOR FLIGHTS**
Is this a political campaign?* Political form must be submitted before the order can be processed
Intake Form Select your Branding & Awareness Services: Select your Lead Gen Services: Select your SEO Services:
TARGETED DISPLAY Is our design team making the creatives?* Do You Need a Retargeting Pixel* Does the proposal include Purple Labs Data* If yes, please ensure the market chooses segments from the Google sheet.
Purple Labs Segments* Please list the Segments below
Geography* Define the geography you want your advertising to serve within – state, region, city, or zip codes or a radius around a location.
Audience:* Please list Audience from Builder and any other additional nots
Campaign Goals – OPTIONAL For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Additional Notes – OPTIONAL
Weather Trigger Is the Weather Trigger form filled out?* This form must be filled out before submitting to the Programmatic Team
Geography* Define the geography you want your advertising to serve within – state, region, city, or zip codes or a radius around a location.
Audience:* Please list Audience from Builder and any other additional nots
Campaign Goals – OPTIONAL For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Additional Notes – OPTIONAL
Is this Co-op that has to be Flighted Monthly?* **PLEASE MAKE SURE THE PROPOSAL IS SET UP FOR FLIGHTS**
Geo Fencing Options*
Geofence w/FTA
Geofence w/o FTA
Geofence w/o FTA (sensitive)
Historical Location Targeting w/FTA
Political Addressable Geofencing Political Form Submitted?* Form must be submitted before the order can be processed
Geography* Define the geography you want your advertising to serve within – state, region, city, or zip codes or a radius around a location.
Describe Your Audience (Interests, Demographics, etc)*
Campaign Goals For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Please add any special instructions/notes here.
Geo Fencing Pre Roll Options*
Geofence Pre Roll w/FTA
Geofence Pre Roll w/o FTA
Geofence Pre Roll w/o FTA (sensitive)
Historical Location Pre Roll Targeting w/FTA
Political Addressable Geofencing Pre Roll Political Form Submitted?* Form must be submitted before order can be processed
Geography* Define the geography you want your advertising to serve within – state, region, city, or zip codes or a radius around a location.
Describe Your Audience (Interests, Demographics, etc)*
Campaign Goals For example, Brand Awareness, Relevance in Search Results, Improve Online Reputation, increase Website Visits, or promote a special event, sale or promotion.
Please add any special instructions/notes here.
Smart Social Meta Facebook Access* Targeting* Describe Your Audience (Interests, Demographics, etc)*
Please add any special instructions/notes here.
Who's Providing The Ad Copy?* Facebook Ad Copy* Text: 90 characters
Headline: 25 characters
Link description: 30 characters
Social Mirroring Social Mirroring* Link for Ad Creation* If still waiting for post link just put N/A and send it directly in the task
Geography* Define the geography you want your advertising to serve within – state, region, city, or zip codes or a radius around a location.
Describe Your Audience (Interests, Demographics, etc)*
Please add any special instructions/notes here.
VIDEO Is this Co-op that has to be Flighted Monthly?* **PLEASE MAKE SURE THE PROPOSAL IS SET UP FOR FLIGHTS**
Using a Dynamic VAST Tag?* Video Campaign Options*
Video Blend
Video Pre Roll
Performance TV
CTV Value
CTV Premium
CTV Hulu Only
CTV Spanish
CTV Ultra
Peacock Only
Political CTV/OTT Political Form Completed*
Pure Netflix
Reach CTV – Agriculture
YouTube TV
Sports CTV
Amazon OTT Premium with Prime
Geography* Define the geography you want your advertising to serve within – state, region, city, or zip codes or a radius around a location.
Describe your Audience (demographics, behaviors, etc)
Please add any special instructions/notes here.
DIGITAL AUDIO Digital Audio Option*
Performance Audio
Political Audio
Streaming Audio and Podcast
Geography* Define the geography you want your advertising to serve within – state, region, city, or zip codes or a radius around a location.
Describe your Audience (demographics, behaviors, etc)
Please add any special instructions/notes here.
Do you have a Google Search Console account? Search Console is a tool also produced by Google that lets us know if your website is up to best practices. It also provides us with keywords that people are searching for that are relevant to your business. If you do not already have an account, we will set one up for you on your behalf.
Do you have a Google Analytics account? Google analytics is a Google produced tool that allows us to look at how much traffic is getting to your website and by what mechanism (i.e. links, searches, blogs, etc). It allows us to see how people are getting to your site and what they are doing. – If Yes, please provide Leadsie Link
Geography* If you have not already provided geographic targeting, is there a specific list of towns we should be targeting?
Target Products & Services* What are the types of product and services you would like to come up for? Are there any that are priority over others?
Landing Page URLs* If the client is providing multiple services, please list out the pages that each service should go to if there are applicable pages for each.
Unique Selling Propositions & Offers What are some things that set you apart from your competition? Are there any offers we can highlight in our ads? We find that special offers and promotions can help set you apart from your competition and obtain more conversions and we will use this information to create the ad copy. List out 3-5 short phrases or call outs that will fit within Google Ad copy.
Any overall campaign notes
Advertising Platforms* Check all that apply
Google Ads Negative Keywords* Is there anything the customer does not want to show up for? For example, if you were a plumber but did not to emergency service, we would set “emergency service” as a negative keyword.
Performance Max Negative Keywords* Is there anything you do not want to show up for? For example, if you were a plumber but did not to emergency service, we would set “emergency service” as a negative keyword.
Describe The Audience* Used to help create the Audience Signals
Competitor URLs* Please provide 4-5 URLs to competitor websites
Meta Lead Ads Is the Meta Creative Tech Fee on the contract?* If the fee is not included we will not use an integration to send their Leads to a CRM or provide the creative. If they have not selected this, the customer will need to provide creatives.
Do We have ADMIN access to the page through the Leadsie Link??* We need admin access to set up the lead cards
Meta Demographics Info* Are there any demographic details that could be helpful for us to create a FB audience? For example: Gender, Age, Household Income, Education, Relationship Status, Parental Status, Home ownership Status.
Are there any other interests or Criteria relevant to your target audience?* A few examples: What publications does their target audience read? What job titles may their target audience have? If B2B, what is the company size they are trying to reach (number of employees, revenue)?
Do They have a customer list they want to provide* If yes, please attach to the task
Search Engine Optimization Choose SEO Service Sold CMS System* What Platform was used to build the site
Why should a customer choose you over your competitors?*
Why would a customer choose a competitor over you? (Your company’s strengths and weaknesses.)*
Please select the 5 services that you would like to target organically.* (Additional Service is $165/Month):
Select either 3 Cities OR 2 Cities and a County To Target* (Additional City is $165/Month, Additional County $499/month)
Do we need your permission to make changes to your website for SEO purposes?*